Every week, someone on your team
is rebuilding the same report.

Let's fix that.

Andrew Apodaca

Part strategist,
part builder.

20+ years · Apple, Adobe, Zendesk

That one thing you've been meaning to fix?

Let's fix that.

Automations, custom tools, and reports for growing businesses. One painful process, fixed in about a week.

Spreadsheets CRMs Email Handoffs Recurring reports Disconnected tools
See the work → Tell me what you'd get back →
What this looks like

Here's what people stop doing.

Automation / Integration
Stop bridging your tools by hand
Your CRM, email, and ops tools connected into one flow - data moves itself, and nothing falls through the cracks.
See the workflow →
Deep Research
Stop losing days to research
Custom research across industries - mapped to real capability gaps, turned into experiences that let prospects score the fit themselves.
See how it works →
Reporting
Stop rebuilding the same report
A 6-tab animated report combining HubSpot and Outlook data - executive summary, engagement waves, contact intelligence, all in one view.
See the report →
Custom App / Personalization
Stop making generic tools “fit”
A fully personalized app tailored to one person's interests - 75+ entries, search, ratings, and content management. Purpose-built, runs on its own.
See the build →
Websites / Microsites
Stop repeating the same pitch
Landing pages, microsites, and portfolio sites designed to move a specific audience to a specific action.
See the build →
Design / Presentations
Stop fighting your slides
Presentations, decks, and visual assets that look sharp without the hours of formatting busywork.
See before & after →
Who's behind this →

If you're doing it every week, you probably shouldn't be doing it at all.

Andrew Apodaca
Who's behind this
Andrew Apodaca

Built it before. Building it now.

Hi, I'm Andrew. HELLO lit up an Apple II screen when I was a kid, and it captured me for good. The fascination followed me into marketing, where I watched the two crafts fuse - inside startups, and inside Apple, Adobe, and Zendesk. Now the tools have finally caught up to the ambition, and I can build at a pace and depth I never had before. It is fantastic.

I find the bottleneck, design the solution, and deliver it running.

Strategy sets the direction. Technology does the work. Experience makes it stick. You're the reason all three matter.
20+
Years turning operations into revenue
25k+
Campaigns executed, end to end
~1 wk
One painful process, fixed

Nerdy about data. Obsessive about execution. The same thinking that scaled global brands now works for growing businesses and solo operators who need real solutions without the enterprise price tag.

See the pilot program →
Pilot program

I'll build it. You use it.

I'm taking on a limited number of projects to build out my portfolio. You get a real solution to a real problem. I get a case study I can show.

Limited
spots available
$500
flat, all-in
Yours
to keep
01 Tell me what needs solving - would fixing it grow revenue or cut costs? Pick one below; elaborate only if you want to
02 I'll pick based on impact and fit - scoped to deliver in one week or less
03 I design, build, and deliver it running - keep it on your own setup, or have it hosted for you. Your call